Posts Tagged "beer cans"

American Can Beer | Greatness Begins

Dear Kid,

Yes you canBeer has been around forever. And by “forever” I mean since about 20 minutes after the proverbial apple.

Beer in cans, however, has only been around since January 24, 1935. This is still a reasonably long time, but in no way qualifies as “forever.”

In 1935, the American Can Company (well-known for giving me a partial scholarship to graduate school) teamed up with the Gottfried Krueger Brewing Company and put beer in cans for a test. The test-ees (and by “test-ees” I mean beer drinkers) thought the beer in cans was fine (drinking the beer probably helped) and beer in cans was born.

The American Can Company (motto: Yes, We Can [I just made that up—I’m probably not the first]) was delighted with the decision because they’d spend a great deal of time (and by “time” I mean time and money) developing a can that was pressurized (so as not to explode) and had a special coating (so as to keep the beer from reacting with the tin).

First Beer Can made by American Can CompanyWithin 3 months, Krueger’s (motto: Freddy isn’t related to us) was selling canned beer like crazy and happily taking market share from other brewers (motto: someone get us some cans!).

Turns out there were some real advantages to cans. In those days, bottles required a deposit, but cans did not. Cans were easier to stack, they didn’t break, and they took less time to chill. Cans also guarantee purity and taste by preventing light damage and oxidation which is why many microbrewers (like Madtree) prefer cans.

Cheers to the Cans (did I mention the scholarship help?)

Love, Mom

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6/29/13 First Beer Can, Waffle Iron Day, College Men & Their Mascots

First Beer Can made by American Can CompanyDear Kid,

I had a brilliant idea last night for how to make a zillion dollars. We should create a calendar called College Men and Their Mascots. Think about it: You, the guitar, Rufus the Ohio University Bobcat. Rinse and repeat at other schools. I think it’s brilliant. Unless someone is already doing it in which case it’s less than brilliant. Either way, I’ll take a dozen copies.

It is a gorgeous day here in Southwest Ohio. You would not know about that since you are still fast asleep. Make a note: another reason to sleep at college is that mornings are (often) really nice times.

I have high hopes for getting everyone working together today to get some of the gardens cleaned up. The War of the Weeds is in full swing and I’m not sure the good guys (meaning me) are winning right now.

I’m also hoping to take a (figurative) weed whacker to the study today. During the Great Pre-Graduation Clean Up it became something of a dumping ground. I’d like to locate a desk somewhere under the piles of stuff. If I don’t emerge after about four hours, please send in a rescue squad to be sure I haven’t been eaten Little Shop of Horrors (The Desk) style.

The summer seems to be absolutely flying by. June is practically over and Pi comes home from camp in a week.

Today is Waffle Iron Day (I kid you not). Why anyone would devote an entire day to a waffle iron is a little beyond me. Waffles, yes. Waffle Iron? Not so much.

Also, on this day in history, the first canned beer went on sale, clearing the way for millions of men boys people nutjobs to make Crushing the Beer Can on Your Forehead a popular, if painful, pastime. It is worth noting that cans were made by the American Can Company which (several decades later) would award me a scholarship for graduate school. (I never entirely understood why, but it was very helpful and I am Most Appreciative.) Beer cans are also quite useful for making beer can chicken on the grill.

Try to remember there are no Points in Life handed out for hurting yourself with a beer can.

Love, Mom

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