OK, to be fair, there are all sorts of rules in the world. I’m talking about a new rule.
I’m talking about a rule that says that websites shouldn’t talk about New and Interesting Products in a way that makes people want to find out more when the New and Interesting Product in question is not yet available for sale. And doesn’t have a price posted.
The New and Interesting Product I’m referring to is called the HOVR. It’s a gizmo that lets you swing your feet while you sit at your desk. This improves health and cognitive ability according to the inventors.
And it doesn’t cost anything.
Except possibly a little dignity.
When I saw the promo, I was intrigued and thought I’d investigate to see how much such a gizmo might cost. I’m not likely to purchase one, but I was curious about how much I was not going to purchase it for.
The first site I found was happy to tell me everything (including the cost of shipping) except the price.
That was frustrating.
I searched more.
The HOVR costs $89. The tracker costs $33 (that part is optional). You can attach the HOVR to your desk or you can buy the stand which costs $100. You read that correctly: the stand costs more than the thing you’re buying.
There ought to be a rule.